Catalyst Farm
Overview
Catalyst Farm provides therapy and counseling services for children. I was hired to design marketing materials for their summer camp, including a brochure, two informational fliers, and a promotional piece for an open house. The goal was to clearly communicate the camp’s therapeutic services while appealing to parents and caregivers.
Catalyst Farm provides therapy and counseling services for children. I was hired to design marketing materials for their summer camp, including a brochure, two informational fliers, and a promotional piece for an open house. The goal was to clearly communicate the camp’s therapeutic services while appealing to parents and caregivers.
My Role
Designed all materials for the campaign, creating a cohesive visual identity that aligned with Catalyst Farm’s branding and therapeutic values. I collaborated closely with the client to ensure each piece resonated with the target audience and effectively communicated the camp’s services.
Designed all materials for the campaign, creating a cohesive visual identity that aligned with Catalyst Farm’s branding and therapeutic values. I collaborated closely with the client to ensure each piece resonated with the target audience and effectively communicated the camp’s services.
The Challenge
The challenge was conveying a warm, welcoming, and professional atmosphere while making the information clear and approachable for parents and caregivers, including those unfamiliar with therapy.
The challenge was conveying a warm, welcoming, and professional atmosphere while making the information clear and approachable for parents and caregivers, including those unfamiliar with therapy.
Outcome
The final materials were cohesive, on-brand, and visually engaging, effectively communicating the camp’s mission and services. They reinforced Catalyst Farm’s identity, creating trust and appeal for parents and caregivers considering therapeutic options for their children.
The final materials were cohesive, on-brand, and visually engaging, effectively communicating the camp’s mission and services. They reinforced Catalyst Farm’s identity, creating trust and appeal for parents and caregivers considering therapeutic options for their children.
Year: 2018 - 2019
Disciplines: Graphic Design, Illustration, Print
