Email Flow Design
Year: 2025 | Disciplines: Visual Design, Email Design, Layout, Branding Application
Overview
Designed a series of automated emails for key customer moments, including welcome messages, abandoned carts, and post-purchase communications. Created polished, mobile-friendly templates that aligned with strategy and maintained brand consistency.
Designed a series of automated emails for key customer moments, including welcome messages, abandoned carts, and post-purchase communications. Created polished, mobile-friendly templates that aligned with strategy and maintained brand consistency.
My Role
Focused on the visual design of layouts, typography, color, and imagery, translating content and strategy into flexible, brand-aligned email templates ready for implementation by the e-commerce team.
Focused on the visual design of layouts, typography, color, and imagery, translating content and strategy into flexible, brand-aligned email templates ready for implementation by the e-commerce team.
The Challenge
The templates needed to handle different content types while staying visually cohesive, engaging, and optimized for conversion across multiple devices.
The templates needed to handle different content types while staying visually cohesive, engaging, and optimized for conversion across multiple devices.
Outcome
Delivered a consistent, user-friendly experience across all automated emails, providing marketing and e-commerce teams with polished templates that reinforced brand identity and streamlined implementation.
Delivered a consistent, user-friendly experience across all automated emails, providing marketing and e-commerce teams with polished templates that reinforced brand identity and streamlined implementation.
