Fall Megasale Campaign
Year: 2025 | Disciplines: Graphic Design, Branding Application, Digital & Marketing Design, Marketing Design, Layout & Production
Overview
Developed a fall-themed campaign identity for TeeTurtle’s Megasale, built around the “Everything Is On Sale” message. Created a cohesive visual system using warm seasonal colors, leaf motifs, and a character mascot adapted from an existing T-shirt design, applied across e-commerce, email, and paid media.
Developed a fall-themed campaign identity for TeeTurtle’s Megasale, built around the “Everything Is On Sale” message. Created a cohesive visual system using warm seasonal colors, leaf motifs, and a character mascot adapted from an existing T-shirt design, applied across e-commerce, email, and paid media.
My Role
Led the project from concept to completion, creating the overarching theme and campaign look. Collaborated with a second designer who extended the visuals into ads, and worked closely with Marketing, e-commerce, and Sales to ensure consistency across all assets.
Led the project from concept to completion, creating the overarching theme and campaign look. Collaborated with a second designer who extended the visuals into ads, and worked closely with Marketing, e-commerce, and Sales to ensure consistency across all assets.
The Challenge
Integrating the character mascot with a custom text treatment was a key challenge, since the artwork included a pile of leaves rather than the usual transparent background. The team also navigated tight timelines, evolving feedback, and cross-team coordination while maintaining a cohesive seasonal look.
Integrating the character mascot with a custom text treatment was a key challenge, since the artwork included a pile of leaves rather than the usual transparent background. The team also navigated tight timelines, evolving feedback, and cross-team coordination while maintaining a cohesive seasonal look.
Outcome
Delivered a polished, flexible campaign identity used across all major customer touchpoints. The final visuals clearly communicated the Megasale message, supported the seasonal push
Delivered a polished, flexible campaign identity used across all major customer touchpoints. The final visuals clearly communicated the Megasale message, supported the seasonal push
E-Commerce
Homepage Main Banners + Collection Landing Page Banner
Paid Media
Meta & Google Ads
Email
