Holiday Sale Campaign
Overview
Created a Winter Wonderland–inspired campaign identity for TeeTurtle’s 2024 holiday season, bringing a cohesive festive look to eCommerce, emails, and paid media to drive peak-season sales.
Created a Winter Wonderland–inspired campaign identity for TeeTurtle’s 2024 holiday season, bringing a cohesive festive look to eCommerce, emails, and paid media to drive peak-season sales.
My Role
Led design and production end-to-end under the Design Manager’s direction, collaborating with eCommerce, Marketing, and leadership teams.
Led design and production end-to-end under the Design Manager’s direction, collaborating with eCommerce, Marketing, and leadership teams.
The Challenge
Create a flexible holiday look that felt seasonal and magical without straying from TeeTurtle’s established brand aesthetic, while supporting multiple platforms and promotional needs.
Create a flexible holiday look that felt seasonal and magical without straying from TeeTurtle’s established brand aesthetic, while supporting multiple platforms and promotional needs.
Outcome
Delivered a cohesive seasonal identity used across all customer touchpoints. The campaign earned positive feedback from leadership and customers and supported hey holiday sale initiatives.
Delivered a cohesive seasonal identity used across all customer touchpoints. The campaign earned positive feedback from leadership and customers and supported hey holiday sale initiatives.
Year: 2024
Disciplines: Branding · Digital Design · Marketing Design · Visual Direction · Motion (Slide Videos) · Production Design
