kiruqu
Year: 2019 - Present | Disciplines: Illustration, Digital Art, Social Media
Overview
I launched my personal illustration project, kiruqu, in 2019 to explore cute, joyful, and whimsical art. The work focuses on creating lighthearted illustrations that bring happiness to people who love playful and feel-good aesthetics.
I launched my personal illustration project, kiruqu, in 2019 to explore cute, joyful, and whimsical art. The work focuses on creating lighthearted illustrations that bring happiness to people who love playful and feel-good aesthetics.
My Role
I handle everything from concept and illustration to final artwork, along with managing the project’s social media presence. This includes creating new content, engaging with the audience, and promoting the brand across platforms.
I handle everything from concept and illustration to final artwork, along with managing the project’s social media presence. This includes creating new content, engaging with the audience, and promoting the brand across platforms.
The Challenge
Building a distinct visual identity while consistently producing appealing content required balancing creativity with marketing. Staying visible, maintaining engagement, and growing an audience through regular posting were ongoing challenges.
Building a distinct visual identity while consistently producing appealing content required balancing creativity with marketing. Staying visible, maintaining engagement, and growing an audience through regular posting were ongoing challenges.
Outcome
The project has built a steadily growing and engaged community, with positive reactions across social media. It has also helped me refine my artistic style and strengthen my personal creative voice, making the journey both fulfilling and creatively rewarding.
The project has built a steadily growing and engaged community, with positive reactions across social media. It has also helped me refine my artistic style and strengthen my personal creative voice, making the journey both fulfilling and creatively rewarding.
