kiruqu
Overview
In 2019, I began an illustration journey under the name kiruqu, which evolved into a passion project dedicated to creating designs that exude happiness and joy, with a love of all things cute. My work focuses on crafting playful, whimsical illustrations that resonate with people who appreciate lighthearted and joyful aesthetics.
In 2019, I began an illustration journey under the name kiruqu, which evolved into a passion project dedicated to creating designs that exude happiness and joy, with a love of all things cute. My work focuses on crafting playful, whimsical illustrations that resonate with people who appreciate lighthearted and joyful aesthetics.
My Role
As the sole creator, I conceptualize, illustrate, and develop all designs. I am responsible for everything from brainstorming initial concepts to final execution. Additionally, I manage the social media presence for the project, regularly sharing new work, engaging with the audience, and promoting the project across various platforms to build a community around my brand.
As the sole creator, I conceptualize, illustrate, and develop all designs. I am responsible for everything from brainstorming initial concepts to final execution. Additionally, I manage the social media presence for the project, regularly sharing new work, engaging with the audience, and promoting the project across various platforms to build a community around my brand.
The Challenge
The challenge was to carve out a unique visual identity and maintain a consistent, appealing style while growing my audience. The project required me to balance creativity with marketing efforts, ensuring that my work was both artistically satisfying and marketable. Staying consistent with content creation and maintaining a high level of engagement across social media platforms was also a continuous challenge.
The challenge was to carve out a unique visual identity and maintain a consistent, appealing style while growing my audience. The project required me to balance creativity with marketing efforts, ensuring that my work was both artistically satisfying and marketable. Staying consistent with content creation and maintaining a high level of engagement across social media platforms was also a continuous challenge.
Outcome
Since its inception, the project has garnered a steadily growing following on social media platforms, with positive feedback and engagement from fans. The project has also helped refine my personal style and artistic voice. While it's still an ongoing journey, the project has been fulfilling both creatively and as a way to connect with others who share a love for joyful and cute art.
Since its inception, the project has garnered a steadily growing following on social media platforms, with positive feedback and engagement from fans. The project has also helped refine my personal style and artistic voice. While it's still an ongoing journey, the project has been fulfilling both creatively and as a way to connect with others who share a love for joyful and cute art.
Year: 2019 - Present
Disciplines: Illustration, Digital Art, Social Media
