The Grind
Overview
The Grind is a fictional coffee brand inspired by antique iron cast coffee grinders. The project explores a cohesive brand identity that blends historical craftsmanship with a modern, approachable aesthetic, covering logo design, packaging, and brand collateral.
The Grind is a fictional coffee brand inspired by antique iron cast coffee grinders. The project explores a cohesive brand identity that blends historical craftsmanship with a modern, approachable aesthetic, covering logo design, packaging, and brand collateral.
My Role
Designed the logo, packaging, and overall visual identity, translating the intricate, vintage elements of antique coffee grinders into a clean, modern style while maintaining a sense of heritage and craftsmanship.
Designed the logo, packaging, and overall visual identity, translating the intricate, vintage elements of antique coffee grinders into a clean, modern style while maintaining a sense of heritage and craftsmanship.
The Challenge
Fusing the detailed, mechanical aesthetic of antique grinders with a contemporary, appealing brand identity without losing the essence of tradition. Packaging had to balance old-world charm with modern functionality and consumer appeal.
Fusing the detailed, mechanical aesthetic of antique grinders with a contemporary, appealing brand identity without losing the essence of tradition. Packaging had to balance old-world charm with modern functionality and consumer appeal.
Outcome
Produced a branding suite that successfully merged tradition with contemporary design, creating a visual identity that feels both classic and approachable. The project refined skills in branding and packaging, demonstrating how historical inspiration can inform modern design.
Produced a branding suite that successfully merged tradition with contemporary design, creating a visual identity that feels both classic and approachable. The project refined skills in branding and packaging, demonstrating how historical inspiration can inform modern design.
Year: 2018
Disciplines: Branding, Packaging, Visual Identity, Logo Design
