simply kute
Overview
simply kute was a short-term art venture focused on creating joyful, love-filled handmade products, including candy boxes, greeting cards, and pillows. The project centered on crafting a cohesive, playful visual identity that resonated with customers seeking charming and heartfelt gifts.
simply kute was a short-term art venture focused on creating joyful, love-filled handmade products, including candy boxes, greeting cards, and pillows. The project centered on crafting a cohesive, playful visual identity that resonated with customers seeking charming and heartfelt gifts.
My Role
Developed the brand’s full visual identity, including logo, color palette, typography, and overall aesthetic. I also managed product packaging, promotional materials, social media content, and styled product photography to ensure a cheerful and consistent brand experience across all touchpoints.
Developed the brand’s full visual identity, including logo, color palette, typography, and overall aesthetic. I also managed product packaging, promotional materials, social media content, and styled product photography to ensure a cheerful and consistent brand experience across all touchpoints.
The Challenge
The challenge was establishing a distinctive, playful visual identity that communicated joy, love, and positivity while conveying the personal, artisanal nature of the handmade products. I also needed to balance creativity with commercial appeal to ensure the designs were both unique and marketable.
The challenge was establishing a distinctive, playful visual identity that communicated joy, love, and positivity while conveying the personal, artisanal nature of the handmade products. I also needed to balance creativity with commercial appeal to ensure the designs were both unique and marketable.
Outcome
The brand successfully established a strong, cohesive visual identity that resonated with its audience. Its playful, heartwarming aesthetic translated well across products, packaging, and social media, helping build a loyal following and refine my skills in branding and visual storytelling.
The brand successfully established a strong, cohesive visual identity that resonated with its audience. Its playful, heartwarming aesthetic translated well across products, packaging, and social media, helping build a loyal following and refine my skills in branding and visual storytelling.
Year: 2017
Disciplines: Illustration, Branding, Social Media
