TGT Stickers
Overview
TGT Stickers is a Minnesota-based supplier of custom-designed products for the resort and tourism market. I was responsible for creating original, trend-relevant graphics for tees, sweatshirts, hats, stickers, and keychains, developing designs that aligned with both current market trends and the brand’s established identity.
TGT Stickers is a Minnesota-based supplier of custom-designed products for the resort and tourism market. I was responsible for creating original, trend-relevant graphics for tees, sweatshirts, hats, stickers, and keychains, developing designs that aligned with both current market trends and the brand’s established identity.
My Role
Designed a wide range of illustrated apparel and accessory graphics, collaborating closely with the Line Development Director, creative team, and sales partners to refine concepts and ensure each design met brand standards and resonated with the target audience.
Designed a wide range of illustrated apparel and accessory graphics, collaborating closely with the Line Development Director, creative team, and sales partners to refine concepts and ensure each design met brand standards and resonated with the target audience.
The Challenge
The main challenge was staying ahead of fashion trends and competitor offerings while creating fresh, distinctive graphics that worked across multiple production methods, from screen printing and embroidery to sublimation and laser etching.
The main challenge was staying ahead of fashion trends and competitor offerings while creating fresh, distinctive graphics that worked across multiple production methods, from screen printing and embroidery to sublimation and laser etching.
Outcome
The designs received consistently strong feedback from leadership and sales teams, supporting product assortment updates across multiple destinations and helping TGT maintain a competitive, trend-aware presence in the resort and tourism market.
The designs received consistently strong feedback from leadership and sales teams, supporting product assortment updates across multiple destinations and helping TGT maintain a competitive, trend-aware presence in the resort and tourism market.
Year: 2022 - 2023
Disciplines: Illustration, Graphic Apparel Design, Print
