Unstable Games
Year: 2023 | Disciplines: Graphic Design, Branding Application, Digital & Marketing Design, Marketing Design, Layout & Production
Overview
Themed 30% off promotional campaign for a tabletop games company, developed as a cohesive sale system across digital channels.
Themed 30% off promotional campaign for a tabletop games company, developed as a cohesive sale system across digital channels.
My Role
Led creative direction and design execution, developing the sale’s visual identity and producing all campaign assets.
Led creative direction and design execution, developing the sale’s visual identity and producing all campaign assets.
The Challenge
Creating a distinctive, on-brand sale theme that could scale consistently across multiple e-commerce and marketing touchpoints.
Creating a distinctive, on-brand sale theme that could scale consistently across multiple e-commerce and marketing touchpoints.
Outcome
Delivered a sale style guide and campaign assets including e-comm, paid media, and email, ensuring visual consistency and clarity across platforms.
Delivered a sale style guide and campaign assets including e-comm, paid media, and email, ensuring visual consistency and clarity across platforms.
E-Commerce
Homepage Main Banners
Email
Paid Media
