Valentine's Day Campaign
Year: 2025 | Disciplines: Graphic Design, Branding Application, Digital & Marketing Design, Marketing Design, Layout & Production
Overview
Designed TeeTurtle’s Valentine’s Day campaign highlighting the duality of the holiday, with sweet and sarcastic products. Developed a cohesive look across e-commerce, email, and paid media using bold typography, pink and purple palettes, heart and broken heart motifs, and two logo variations reflecting the contrasting tones.
Designed TeeTurtle’s Valentine’s Day campaign highlighting the duality of the holiday, with sweet and sarcastic products. Developed a cohesive look across e-commerce, email, and paid media using bold typography, pink and purple palettes, heart and broken heart motifs, and two logo variations reflecting the contrasting tones.
My Role
Led design from concept to final assets, collaborating with Marketing, e-commerce, and Sales. Reused existing mascots for campaign logos and graphics while ensuring consistent brand voice.
Led design from concept to final assets, collaborating with Marketing, e-commerce, and Sales. Reused existing mascots for campaign logos and graphics while ensuring consistent brand voice.
The Challenge
Tight timeline and cross-team coordination required multiple rounds of logo, copy, and asset revisions while keeping the campaign visually cohesive.
Tight timeline and cross-team coordination required multiple rounds of logo, copy, and asset revisions while keeping the campaign visually cohesive.
Outcome
Delivered an engaging, on-brand campaign across all customer touchpoints that supported the Valentine’s Day sale and received positive feedback from leadership.
Delivered an engaging, on-brand campaign across all customer touchpoints that supported the Valentine’s Day sale and received positive feedback from leadership.
E-Commerce
Homepage Main Banners + Collection Landing Page Banner
Paid Media
Meta & Google Ads
Email
